Oryx Horn BUSINESS ANALYTICS LLC
📞 Schedule a Call Book Free Diagnostic
2–20 Truck Operators HVAC · Plumbing · Electrical ServiceTitan · Housecall Pro · QuickBooks

Get More Calls.
Turn Them Into
Profitable Jobs.

We help HVAC, plumbing, and electrical companies increase inbound calls—and convert them into high-margin revenue with data-driven operational consulting.

→ Book My Free Diagnostic Call See How Many Calls You're Losing
Former McKinsey & Company Serves contractors nationwide 30-minute call, no obligation
// TYPICAL CLIENT SNAPSHOT
20–40%
Potential revenue left on the table
$18K
Avg. missed revenue per truck / month
30 days
To first measurable revenue improvement
Book My Free Diagnostic →

● 30 minutes · No obligation · No pitch

The Real Problem

Most Home Service Companies Lose
20–40% of Potential Revenue

📵
Missed Calls → Missed Jobs
Every unanswered call is a booked job for your competitor. Most contractors don't know their true call answer rate—or what it's costing them.
📉
Low Booking Rates
Answering the phone isn't enough. Weak booking scripts and no follow-up process can cut conversion rates by half—quietly bleeding revenue.
🔩
Underpriced & Unprofitable Jobs
Without job costing visibility, your busiest months can be your least profitable. You're driving revenue, but not building margin.
// WHERE YOUR REVENUE DISAPPEARS
📞 Inbound Calls 100%
−20% unanswered
📋 Calls Answered ~80%
−35% not booked
🗓️ Appointments Booked ~52%
−15% margin leakage
💰 Profitable Revenue ~44%
Fix my funnel →
The Revenue Engine

A Sequential System—Not a Menu of Services

01
📡
Get More Calls

Build the demand layer so more qualified homeowners find you first—not your competitor.

LSA optimization & positioning Google Business Profile audit Call volume benchmarking
02
📲
Convert More Calls

Turn every answered call into a booked appointment with tracking, scripting, and follow-up systems.

Booking rate analysis ServiceTitan / HCP reporting Missed call recovery
03
🔬
Improve Job Profitability

Know exactly which jobs, technicians, and service lines are making—or losing—you money.

Job costing dashboards Revenue per truck analysis Pricing optimization
04
📈
Scale Efficiently

Add trucks, technicians, and markets with a financial model that tells you exactly when and how.

Fractional CFO strategy Growth scenario modeling M&A / acquisition support
Typical Outcomes

What This Looks Like in Practice

+22%
Booking Rate Lift
Identifying and closing the gap between answered calls and booked appointments with targeted process improvements.
Call Conversion
Bottom 20%
Jobs Identified as Loss-Makers
Most contractors are shocked to see which jobs and technicians are actually destroying margin—even on high-revenue months.
Job Costing
+$14K
Revenue Per Truck / Mo.
Systematic improvements in call handling, pricing, and scheduling typically recover five figures per truck per month in latent revenue.
Revenue Recovery
Free Diagnostic Call

Book Your Free 30-Minute
Revenue Diagnostic

We'll walk through your call volume, booking rates, and job margins live—and show you exactly where revenue is leaking and what to fix first.

📞
Call Volume Analysis
How many calls are you missing—and what's the dollar value of each one?
💸
Missed Revenue Estimate
A concrete number: how much revenue is slipping through the cracks each month.
🎯
Booking Rate Benchmark
Where you stand vs. top-performing contractors in your trade and market size.
📅 Book My Free Diagnostic Call
30 minutes No obligation No pitch — just your numbers
Built For Your Stack

Serving HVAC, plumbing, and electrical companies across the U.S. — works with the tools you already use.

ServiceTitan
Housecall Pro
QuickBooks Online
Google LSA
FieldEdge
Successware
Common Questions

Answers Before You Reach Out

How do I get more HVAC calls? +
More calls start with your Google Business Profile and Local Services Ads being fully optimized and positioned around the exact language homeowners use—"HVAC repair near me," "AC not cooling." We audit your LSA setup, review your booking funnel, and identify where calls are falling through before we ever recommend adding spend.
Why is my phone not ringing? +
Usually one of three things: your LSA profile isn't converting clicks, your Google Business Profile is under-optimized, or your service area / category targeting is off. We diagnose which lever matters most for your specific market before recommending any changes.
Do I need ServiceTitan to work with you? +
No. We work with ServiceTitan, Housecall Pro, FieldEdge, Successware, and even companies still on QuickBooks + spreadsheets. The analytics layer is built around what you already use—we don't require you to switch software.
What size contractor do you work with? +
Our sweet spot is 2–20 truck operators generating $1M–$15M in revenue. Large enough to have meaningful data, but still owner-operated—where the right financial clarity creates outsized impact fast.
What happens on the diagnostic call? +
We spend 30 minutes walking through your business: call volume, booking rate, revenue per truck, and job mix. By the end of the call you'll have a clear picture of where your biggest revenue leak is and what fixing it is worth in dollar terms. No pitch, no pressure.
What does "fractional CFO" mean for my business? +
You get CFO-level financial strategy and analytics—job costing, profitability by technician, growth modeling, pricing review—at a fraction of the cost of a full-time hire. Most contractors our size can't justify a $200K CFO. We make that firepower accessible.
Ready to Start

Find Out What Your
Business Is Actually Worth

A 30-minute call. Your real numbers. A clear picture of where revenue is leaking and what to fix first.

→ Book My Free Diagnostic Call See How It Works

Serving HVAC, plumbing & electrical contractors across the United States · Remote-first · 30 minutes · No obligation

Oryx Horn LLC
Business Analytics · Fractional CFO · Home Services Contractors
© 2025 Oryx Horn LLC · All rights reserved

Fractional CFO for Home Service Contractors

Fractional CFO for home service contractors is exactly what Oryx Horn provides — CFO-level financial strategy and business analytics built specifically for HVAC, plumbing, and electrical companies operating 2–20 trucks. If you run a home service business and you’re not sure where your revenue is leaking, a fractional CFO for home service contractors gives you the visibility to fix it fast.

Why HVAC and Plumbing Contractors Need a Fractional CFO

Most home service companies lose 20–40% of potential revenue through missed calls, low booking rates, and underpriced jobs. A fractional CFO for home service contractors identifies exactly which levers to pull — and in what order — to recover that revenue without adding overhead.

What a Fractional CFO Does for Home Service Contractors

Our fractional CFO service for home service contractors covers four sequential stages: increasing inbound call volume, improving booking conversion rates, optimizing job-level profitability through job costing, and building the financial infrastructure to scale efficiently. Each stage is data-driven and tied to your existing field service software — whether that’s ServiceTitan, Housecall Pro, or QuickBooks.

Fractional CFO Services for HVAC, Plumbing, and Electrical Companies

Oryx Horn’s fractional CFO for home service contractors is built for owner-operators generating $1M–$15M in annual revenue. We work with companies across the United States on a remote-first basis. Our background includes commercial due diligence at McKinsey & Company and private equity, which means we bring institutional-grade financial analysis to businesses that have never had access to it before.

Learn more about how we approach HVAC job costing, explore our thinking on service call fee pricing for contractors, or read about operational analytics for home service businesses on the Oryx Horn blog.