Founder Background
Tatenda Mpofu, Leading based on his experience in Private Equity, Management Consulting and Start-up Operations
Tatenda Mpofu brings a combination of private equity, consulting, and operating experience focused on building and scaling complex service-oriented businesses.
Most recently, Tatenda spent three years at Arietis Health, which he joined as the company’s second employee. Over his tenure, he served as Chief of Staff and later Vice President of Client Success, helping scale the business from $0 to $20 million in revenue. His work included direct client leadership on large-scale performance improvement initiatives, including supporting a consulting engagement that delivered $21 million in annualized cost reduction and revenue uplift over a two-year period.
Earlier in his career, Tatenda spent three and a half years at McKinsey & Company in New York within the Private Equity practice, completing more than 12 commercial due diligence engagements. His work spanned industries including aerospace and defense manufacturing, clinical development and manufacturing organizations (CDMOs), and air medical transport, with a consistent focus on operational risk, scalability, and value creation levers.
Prior to Arietis Health, Tatenda worked at Cranemere International, where he was involved in acquiring and scaling operating businesses. During this period, he supported three transactions totaling approximately $350 million in enterprise value, with exposure across physician practice management, revenue cycle management, engineering and architectural services, and highly engineered industrial manufacturing. His role emphasized post-acquisition value creation, operational integration, and performance management.
Tatenda is a graduate of the Wharton School at the University of Pennsylvania, where he earned a Bachelor of Science in Economics with concentrations in Finance and Actuarial Science, graduating Magna Cum Laude.
He lives in Jersey City, New Jersey, and brings the same analytical rigor and execution focus to small business operators that he previously applied in institutional investment and consulting environments.
Our firm provides Data Driven Optimization for Home Service Businesses
The truth about home services small business data generation
Most home service businesses generate significant operational and financial data—but very little of it is systematically captured, analyzed, or used to drive decision-making.
Dispatch logs, invoices, estimates, callbacks, technician utilization, material costs, software subscriptions, marketing spend, and customer communications all create a data exhaust that, when properly structured, becomes a powerful lever for margin expansion, capacity unlock, and scalable growth.
Who We Help
Helping Home Service Operators Scale Profitably
We partner with owner-operators across the home services ecosystem—including handyman businesses, contractors, window and door installers, garage door companies, flooring installers, plumbing, mechanical, and HVAC providers—to transform fragmented operations into integrated, performance-driven systems.
What we do
Our work typically focuses on:
- Unit economics clarity at the job, technician, and service-line level
- Pricing and quoting discipline informed by true cost-to-serve
- Dispatch and capacity optimization to increase revenue per truck per day
- Software stack rationalization, eliminating redundant tools while improving data flow
- Financial and operational dashboards that translate raw activity into actionable insight
- Scalable operating processes that reduce owner dependency and execution risk
The result is not abstract “strategy,” but measurable improvement in margins, throughput, and operational control—without adding unnecessary complexity.
A Practitioner’s Approach to Operational Excellence
Our philosophy is straightforward:
small businesses do not fail due to lack of effort—they stall due to lack of systems.
We bring a private-equity-informed, operator-tested approach to businesses that are often growing faster than their infrastructure. That means designing solutions that work in the real world: constrained teams, imperfect data, and owners who still need to run the business tomorrow morning.
We focus on what actually moves the needle:
- What should be automated vs. manually controlled
- Which metrics matter—and which are noise
- How to design workflows that scale without bloating overhead
- Where technology adds leverage, and where it simply adds cost
This is not theoretical optimization. It is applied operational discipline.
Why This Matters for Home Service Businesses
Unlike traditional advisors, we combine:
- Institutional-grade analytics
- Operator-level pragmatism
- Hands-on systems design
- Deep understanding of how data flows through real businesses
This allows us to meet business owners where they are—and help them build the infrastructure required for sustainable, profitable growth.