Oryx Horn Oryx Horn LLC — Home Services Intelligence
For HVAC, Plumbing & Electrical Contractors

Your Free Home Services Business Diagnostic Starts Here — Do These Questions Sound Familiar?

Our home services business diagnostic starts with the questions you're already asking yourself. If any of the statements below sound familiar, you're not alone — and you're not stuck. Every one of them is answerable with the right data and the right systems in place.

10 Home Services Business Diagnostic Questions That Reveal Where Growth Is Stalling

I have great reviews — but the phone isn't ringing enough.
Your reputation is strong but your visibility in local search isn't converting it into inbound calls.
I'm spending on ads but I don't see it turning into booked jobs.
Marketing budget is going out but the connection between spend and revenue is unclear.
I get plenty of calls in summer — but I can't stay busy in the off-season.
Seasonal demand swings are running the business instead of the other way around.
I keep losing jobs to a competitor I know does worse work than us.
A competitor with lower quality is outranking you in search and winning calls before customers ever reach you.
My referrals are strong but I can't seem to grow beyond my existing customer base.
The business is plateauing — word-of-mouth brought you this far but won't scale further on its own.
I'm booked solid but I still don't seem to make much money.
Revenue looks fine but margin is thin — the business is busy without being profitable.
My trucks are running all day. Where is the money going?
Full schedules and operational activity without a clear picture of where profit is being made or lost.
Should I be focusing on installs or service calls? I genuinely don't know which makes more money.
No job-level margin data means service mix decisions are made on gut feel rather than numbers.
Why does one technician make so much more revenue than another doing the same jobs?
Technician performance differences are felt but not measured — making coaching, routing, and comp decisions harder than they need to be.
I want to sell the business in a few years — but I don't know what it's worth or how to get it there.
No financial infrastructure in place to demonstrate enterprise value to a buyer or PE acquirer.

Every Home Services Business Diagnostic Starts With the Same Finding

The businesses asking these questions aren't failing. They're generating revenue, running trucks, and serving customers. The gap is between the data their operation generates every day and the decisions that data should be informing.

A proper home services business diagnostic almost always reveals the same thing: ServiceTitan, Housecall Pro, and Jobber are capturing the information needed to answer every question above — right now, in your system. Industry research on contractor profitability consistently shows that most field service businesses lack visibility into job-level margins — meaning pricing, staffing, and service mix decisions are made on guesswork. The problem is that the data isn't connected, the reports aren't reviewed on a rhythm, and nobody is translating the numbers into a clear action.

That's exactly what we fix. According to the Plumbing-Heating-Cooling Contractors Association, financial management and operational visibility are the areas where contractors most consistently need outside support. Book a free 30-minute diagnostic call below and we'll tell you which of these questions applies most directly to your business — and what it would take to answer it.

Book Your Free Home Services Business Diagnostic Call

Tell us which questions above resonate most. We'll review your current setup — your software, your data, your reporting cadence — and tell you exactly where the gaps are and what's worth fixing first.

No pitch. No commitment. Just a direct conversation about your numbers.

Identify your biggest demand gap. Are you invisible in local search, underconverting calls, or targeting the wrong customers? We'll pinpoint it in 30 minutes.
Understand your margin picture. We'll show you where job-level visibility is missing and which service lines are most worth investigating.
Leave with a clear first step. Not a proposal — a specific action you can take this week regardless of whether we work together.
Talk to the founder. Tatenda Mpofu — former McKinsey PE practice, former VP at a $20M services company — takes every diagnostic call personally.
No sales pitch · No obligation · 30 minutes · Completely free

Get Your Free Business Diagnostic

Two fields and one question. We'll reach out within one business day to schedule your call.

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We'll be in touch within one business day to schedule your diagnostic call. In the meantime, take a look at our insights blog for practical guidance on the questions above.

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10+
Years of Experience
Operational and financial analytics experience spanning McKinsey PE practice, private equity investing, and scaling a $20M services company.
$1M+
Revenue Threshold
We work with established contractors doing $1M or more in annual revenue — businesses with real operational complexity and high-stakes decisions to make.
30 min
Free Diagnostic Call
No pitch, no proposal deck. A direct conversation with the founder about your specific numbers and the gaps most worth addressing first.