About Us | Our Offer: 3 Free, Life-changing Lessons on Home Service Business Data Optimization

Tatenda Mpofu

Founder & Principal
Oryx Horn LLC

Wharton School, UPenn

BSc Economics — Magna Cum Laude

McKinsey & Company

Private Equity · Consulting · Operations

Jersey City, New Jersey

Founder Background

Leading Based on Experience in Private Equity, Management Consulting, and Start-up Operations

Tatenda Mpofu brings a combination of private equity, management consulting, and operating experience focused on building and scaling complex service-oriented businesses.

Most recently, Tatenda spent three years at Arietis Health, which he joined as the company’s second employee. Over his tenure, he served as Chief of Staff and later Vice President of Client Success, helping support the scaling of the business from $0 to $20 million in revenue. Initially, as Chief of Staff, he was air-dropped into the department of the business that needed rapid problem-solving support and operational execution. He supported the execution of real estate leases, supported HR with the first few hires and ran the FP&A function while a full-time employee was hired. Eventually, his work evolved into direct client leadership on large-scale performance improvement initiatives, including supporting a consulting engagement that delivered $21 million in annualized profitability uplift through implementation of cost reduction and revenue increase initiatives over a two-year period.

Earlier in his career, Tatenda spent three and a half years at McKinsey & Company in New York within the Private Equity practice. There, he completed more than 12 commercial due diligence engagements while most other consultants do 1 or 2 over their entire tenure. His work spanned industries including aerospace and defense manufacturing, clinical development and manufacturing organizations (CDMOs), and air medical transport, with a consistent focus on operational risk, scalability, and value creation levers.

Prior to Arietis Health, Tatenda worked at Cranemere International, where he was involved in acquiring and scaling multiple operating businesses. During this period, he supported three transactions totaling approximately $350 million in enterprise value, with exposure across physician practice management, revenue cycle management, engineering and architectural services, and highly engineered industrial manufacturing. His role emphasized financial due diligence, post-acquisition value creation through cost control and revenue uplift, operational integration, and performance management.

Tatenda is a graduate of the Wharton School at the University of Pennsylvania, where he earned a Bachelor of Science in Economics with concentrations in Finance and Actuarial Science, graduating Magna Cum Laude.

He lives in Jersey City, New Jersey, and brings the same analytical rigor and execution focus to small business operators that he previously applied in institutional investment and consulting environments.

3 Free Lessons

What We’ve Learned About Home Service Business Data Optimization

These are the most consistent patterns we see across HVAC, plumbing, window glazing, general contracting and other home services businesses — and the clearest opportunities most owners are sitting on right now.

Your Data Exists. It’s Just Not Connected.

Most home service businesses already generate all the data they need — dispatch logs, invoices, technician hours, callback records, material costs. The problem is it lives in different systems that never talk to each other. The first step in home service business data optimization is not collecting more data. It is connecting what you already have.

Revenue Is a Vanity Metric Without Job-Level Costs.

Most owners know their monthly revenue. Very few know which jobs, technicians, or service lines are actually profitable once labor, drive time, materials, overhead, and callbacks are fully allocated. Pricing discipline and dispatch decisions made without this data are guesswork — even when they feel informed.

Software Doesn’t Solve a Process Problem.

Adding a new platform to a broken workflow creates a more expensive broken workflow. We’ve seen businesses spend thousands per month on software that duplicates effort and creates more data gaps than it closes. Fix your workflows first, then add your software on top. Technology should reduce owner dependency — not increase it.

Who We Help

Helping Home Service Operators Scale Profitably

We partner with owner-operators across the home services ecosystem — including handyman businesses, contractors, window and door installers, garage door companies, general contractors, flooring installers, plumbing, mechanical, and HVAC providers — to transform fragmented, data-rich operations into integrated, performance-driven systems.

HVAC

Plumbing

Mechanical

Electrical

Handyman

Garage Door

Window & Door

Flooring

General Contractors

Roofing

Landscaping

Pest Control

What We Do

Unit Economics Clarity

Profitability visibility at the job, technician, and service-line level — not just the month.

Pricing & Quoting Discipline

Informed by true cost-to-serve, including labor, materials, drive time, overhead, and callbacks.

Dispatch & Capacity Optimization

Increase revenue per truck per day by reducing scheduling waste and idle time.

Software Optimization

Eliminating redundant tools while integrating data flow between the systems that remain.

Financial & Operational Dashboards

Translating operational activity into profit-generating business decisions and making the information available to anyone who needs it.

Scalable Operating Processes

Reducing dependency on the owner and execution risk without adding unnecessary complexity.

Our Approach

A Practitioner’s Approach to Operational Excellence

Our philosophy is straightforward: small businesses do not fail due to lack of effort — they stall due to a lack of coordinated systems.

We bring a client-first, large-business approach to small businesses that are often growing faster than their systems currently allow. We help the owners design solutions that work in the real world: with teams at breaking point, imperfect data, and owners who still need to run the business tomorrow morning.

We focus on what actually moves the needle — what should be automated versus manually controlled, which metrics matter and which are noise, how to design workflows that scale without increasing the number of administrative headcount, and where technology adds leverage rather than simply adding cost.

This is not theoretical optimization. This is applied operational discipline.

Why This Matters

The Data Your Business Already Generates — Finally Working for You

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Institutional-Grade Analytics

The same analytical frameworks applied in large, private equity-owned companies — selectively applied to your field service operations.

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Operator-Level Pragmatism

Solutions designed around how your business actually runs — not how it would run in a case study. Imperfect data and small teams are the starting point, not the obstacle.

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Hands-On Systems Design

We don’t hand over a report and leave. We build the systems, configure the tools, and train the people who will use them every day.

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Deep Data Flow Understanding

We understand how data moves through field service software, dispatch systems, invoicing platforms, and marketing tools — and where it gets lost.

Home Service Business Data Optimization — Built on Private Equity Discipline